Plot Twist!

After two years with Le Chameau, I'm officially saying goodbye.
I've been made redundant, and September was my last month of work.

Redundancy at this level isn’t exactly a plot twist. With new leadership comes change, and I’ve always understood that risk is part of the reward. So the tough bit isn’t being asked to leave, it's not being able to say a proper goodbye to the people I managed, collaborated with, supported, and learned from. So I’m using this space to do just that. Call it closure.

To the team in Oakham keeping the engine running, to the factory, our service providers, agencies, and especially those I worked with day in and day out — thank you. It has been a real privilege to be part of your journey.

But here's my issue with redundancy. Not the process, or the principle, but the word itself. Redundant. It just doesn’t sit right. It sounds like I've been declared surplus to requirements, like a paperclip or a fax machine (okay, paperclips aren't totally obsolete). However, redundancy is often more about shifts in strategy, costs, or structure, not a person's performance or contribution. Still, it can come with all the feelings: shock, confusion, sadness, doubt, the occasional existential moment over a flat white...

My first reaction? Surprised. But pretty quickly, I switched into business mode — read everything, understood the process, and just handled it. Because sometimes, that’s all you can do.

But right now, I’m choosing to lean into what’s next. Recharging a bit, working on side projects, and giving myself the mental space to explore something new.

And honestly? I’m excited. So was my ten-year-old daughter, who thought my redundancy meant a promotion to stay-at-home-dad (although I'm loving the extra time with her!) This feels like an opportunity. Not just a door closing, but a side gate opening somewhere interesting (possibly with better coffee).

At Le Chameau, I worked across the full omnichannel mix: brand, paid and organic social, PR, product — the lot. I learned loads, and I’m proud of the impact I made.

To me, Le Chameau was always about potential.

The potential to grow a great brand into something iconic.
The potential to broaden a loyal customer base.
The potential to build something with staying power for the next 100 years.

What am I looking for now?

Something with that same kind of potential. A product, brand or agency that stands for something, has solid foundations, and wants to grow with purpose. And most of all, I want to keep learning.

So… what’s next?

If you have a project that you might want to discuss, let’s chat!

Shot by Georgina Preston