PRAISE THE EFFORT - KRAUTHAMMER
Heritage corporate training company Krauthammer asked us to conceptualise a digital campaign that breathed
new life into their brand, giving them a youthful and human feel and setting them apart from the competition.
The chosen concept was inspired by one of the cornerstones of Krauthammer's methodology,
'praising the effort' – because nothing motivates results more than praise.
In addition to concepting and executing a digital campaign which featured a hero film, social cutdowns,
and dynamic banner ads, we also created an updated mini brand book to take Krauthammer into the future – and keep them there.
Copywriter: Katie-Rose Petley
Art Director: Bradford