Open Your World Live is an event for the marketing employees of Heineken worldwide that showcases the marketing initiatives and plans for the global Heineken brand.
The Wild Lager series was Heineken’s answer to ‘The Craft Revolution’ and an assertion of the brand’s ongoing innovation and quality.
We concepted and designed the Wild Lagers booth for Heineken’s Open Your World Live event. Our goal? To create the coolest, most unique space in the marketplace.
Not bad for a guy who’s gluten intolerant.
Open Your World Live is an event for the marketing employees of Heineken worldwide that showcases the marketing initiatives and plans for the global Heineken brand. The Wild Lager series was Heineken’s answer to ‘The Craft Revolution’ and an assertion of the brand’s ongoing innovation and quality. We concepted and designed the Wild Lagers booth for Heineken’s Open Your World Live event. Our goal? To create the coolest, most unique space in the marketplace.
Not bad for a guy who’s gluten intolerant.
Creative Director: Rachna Dhall-Hasnoot
Copywriter: Katie-Rose Petley
Art Director: Bradford
Designer: Delia Mennell, Martin Parker
