PAYPAL 2023 CAMPAIGN 2.0
In 2023, I lead the team Scholz and Friends team in another successful topline campaign for both the UK and German PayPal markets.
As more competitors enter the Fintech space, PayPal is under increasing pressure to rally its brand advocates and generate more brand affinity than ever before.
We were tasked with creating the 2023 campaign. In a fully social first campaign, we created everyday use cases using human stories and memorable moments,
that engage, inspire and connect our community in making PayPal their choice of payment provider.
We created a social first campaign that led the consumer on a journey using Paypal. Creating films, social adverts, gifs and always-on content.
My role as Creative Director was to continue our topline thinking around PayPal it your way campaign
and evolve it to Trust the way you pay. We even wrote got to help pen the title track for our adverts.
PAYPAL SOCIAL HERO FILM 30’s
STATIC & ANIMATED PAID MEDIA
PRODUCT PAID MEDIA 15’s
LIFESTYLE + PRODUCT PHOTOGRAPHY
Agency: Scholz and Friends
Creative Director: Bradford & Juia Timberlake
Art Director: Victor Voss
Writer: Jaydee Nujsongsinn
Song Lyrics: Katie-Rose Petley
Account Director: Diana Mueller
Account Manager: Marusja Archipov
Poison Production
Director: Ralf Demesmaeker
Production: Kay Richter
Photographer: Marija Mihailova