HYUNDAI CASPAR - LIVE IN COLOUR
Live in Colour! I was commissioned to oversee a documentary-style film to help new car buyers learn more about Hyundai's new car ‘The Casper’
Hyundai research showed that Gen Z saw their car purchases very differently from other age groups.
The Casper was becoming a Gen Z must-have car of the moment. We documented the research that went into this discovery.
Furthermore, the research also forecasted how much emotion was attached to car ownership and what your car said about you!
This film focuses on how colours stimulate emotions, represent our personality traits,
and affect the choices we make in life. The subject ranged from how we show colour as a language
to how colour is used to express motifs and moods instead of using words to articulate them.
We also discussed how colour tells us so much about people's personalities, emotions and moods.
But ultimately, what your car colour choice says about you and what you want to tell people.
HYUNDAI CASPER - LIVE IN COLOUR
Creative Director: Bradford
Copywriter: Marc Yates
Account Manager / Production: Kriszta Csala