HEINEKEN LIGHT
Sometimes, lighter is better.
As part of the below-the-line launch of their new light beer, Heineken asked for in-store
and proximity POSMs that championed the products low-calorie benefit in a tongue-in-cheek way.
POINT OF SALE
As well as the shopping experience, Heineken wanted
to create disruption around their point of sale.
Creative Director: Rachna Dhall-Haasnoot
Copywriter: Katie-Rose Petley
Art Director: Bradford
Designer: Martin Parker